In my mind I would much rather have someone be themself than be super professional. What I mean by that is, if I walk up to a business owner I don’t them to use big words to impress me. I want them to talk to me like they talk to their friends and family. You can still come off as professional while being more human like. If they “cuss” I don’t care, as to me that makes them seem a bit more human as long as they don’t go way overboard. If they don’t “cuss” it also doesn’t bother me as some people just don’t.

I know several business owners that will talk to me about what they offer and what a competitor offers. They tell me that they would be more then happy for me to buy from them but if I don’t its no big deal. This alone makes me feel good about dealing with the company. I have been up to SASS a few times and the way they have talked to me, I don’t mind driving the hour there to buy from them even though there is a competitor shop 20 minutes away. A marketing style newsletter I get, if they recommend something and use a referral link they tell me they will get a kick back on it. It seems both these companies care about potential clients trusting them.

Then there is DreamHost. These guys crack me up. If you haven’t checked out their blog I recommend you do so. Even when they had that huge screw up with their billing they were pretty funny with their blog posts.

Now, for what inspired this post. Simply a blog post over at the 37Signals blog.

http://www.37signals.com/svn/posts/1351-1-who-the-fuck-designs-this-shit-and-2

“1. Who the fuck designs this shit? And 2. Gotta love the white remote.”

I have to agree with thim. That cd player is hideous. That post inspired me to write this post because on a company blog I would not expect the words “fuck” and “shit” from an employee of the company. To me, that being allowed on their blog, says they could be a fun group of people to work with. I am much more inclined to go with a company that seems to be fun or laid back compared to a company that seems upity. Hell the company I use as a web host has this up.

So, to all of you that own a company, there are people out there who want you to be yourself and be able to sit there and bull shit (talk about stuff) with them. Show that you are on a level with the person looking at buying your product. Yes you know more than I do about your product(s) but you don’t have to make sure that I know that.

I imagine at this point I am just rambling on about something. To that, farewell.